Blue Apron Creative
STRATEGY: Showing everyday busy people with visual comparison the benefits and convenience Blue Apron can provide. Meals become one less thing you have to worry about.
EXECUTION: Print: Simple print ads that can be on billboards near supermarkets and offices in urban regions, magazines for food and culture
EXPERIENTIAL: Foodnetwork’s ‘Chopped’ teaming up with Blue Apron to prove how simple, efficient, gourmet, and clear the recipes are.
